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Conshohocken, Pennsylvania, May 15, 2024 - eLocal, a leading provider of performance-driven marketing solutions for local businesses, today announced the acquisition of Bunker Hill Labs, a high-growth marketing and sales organization specializing in multi-vertical lead generation technology. This strategic acquisition strengthens eLocal's position as a comprehensive marketing partner for businesses across the United States.
"We couldn't be happier with the strategic fit we have with eLocal. This acquisition represents an incredible opportunity for us to leverage our combined strengths, drive innovation, and deliver even greater value to the combined customer base," said Ray Burt, Co-Founder of Bunker Hill Labs. The acquisition of Bunker Hill Labs expands eLocal's suite of marketing solutions, enabling them to offer clients a more comprehensive range of services, including:
Expanding Owned and Operated Media: eLocal will leverage Bunker Hill Labs' expertise to develop and manage a robust portfolio of owned and operated media tailored explicitly to the Legal and Home Services industries. This strategic investment will allow eLocal to attract a wider audience of potential customers and advertisers.
Form Lead Generation Powerhouse: The combined forces of eLocal and Bunker Hill Labs create a powerhouse for lead generation. This acquisition expands on eLocal's industry-leading call-based lead product, which has a long history of success. By strategically placing high-converting forms across owned and operated media, paid advertising placements, and partner networks, eLocal can capture a significant volume of qualified leads for Home Services, Legal, and other business verticals. This ensures a steady stream of potential customers actively seeking specific services, dramatically increasing the efficiency and return on investment for marketing campaigns.
Deep Roster of Advertisers: Bunker Hill Labs brings a portfolio of established clients with whom eLocal can now develop even deeper partnerships, leveraging our combined capabilities to deliver even greater value.
With the combined expertise of both teams, eLocal is well-positioned to deliver even greater value to its clients and help them achieve their growth objectives.
About eLocal
eLocal, a Brookfield company, is a national leader in pay-for-performance digital advertising for home services, legal, medical, insurance, automotive, and more. The company offers a comprehensive suite of services designed to help businesses attract new customers, generate leads, and increase sales. eLocal's team of experienced marketing professionals works closely with clients to develop and execute customized marketing campaigns that deliver measurable results. For more information, please visit https://www.elocal.com/
About Bunker Hill Labs
Bunker Hill Labs was a high-growth sales as a service platform, fusing advanced software and techniques to empower B2C businesses in the Legal industry. Their platform combined digital media, marketing technology, and AI/ML tools to shape inventive marketing solutions that propelled customer engagement, conversions, and growth for lead buyers. [Bunker Hill Labs is no longer operational following the acquisition by eLocal.]
Contact
eLocal marketing@elocal.com
FRANKFURT, May 19 (Reuters) - Canada's Brookfield Asset Management (BAMa.TO) has agreed to buy British home repair services firm HomeServe (HSV.L) for 4.08 billion pounds ($5.04 billion), as it looks to broaden its exposure to UK residential infrastructure investments.
News of the recommended cash deal, which adds to Brookfield's $725 billion portfolio of alternative assets, sent HomeServe's shares more than 10% higher in early trading on Thursday.
HomeServe shareholders will receive 1,200 pence in cash for each share they hold, representing a roughly 71% premium to the stock price prior to its disclosure of takeover talks with Brookfield in April. "We look forward to supporting HomeServe's continued growth globally as critical residential infrastructure is upgraded in the coming years to drive decarbonisation and improve energy efficiency," Brookfield Infrastructure Managing Partner Sikander Rashid said.
Earlier in May, Reuters reported that Brookfield was working with banks to sell its 45% stake in French towers firm TDFGroup as it seeks to capitalise on growing demand for infrastructure assets across Europe.
Citigroup and Credit Suisse are working on the sale which could value TDF at more than 5 billion euros ($5.30 billion). read more
($1 = 0.8085 pounds)
Reporting by Sachin Ravikumar in Bengaluru, Emma-Victoria Farr in Frankfurt; editing by Sinead Cruise and Jason Neely
Norwalk, Conn. (June 3, 2020) – HomeServe USA, a leading provider of home repair solutions serving more than 4.4 million customers across the US and Canada, will acquire Vincodo, a Langhorne, Pennsylvania-based digital advertising agency. The acquisition of Vincodo will enhance HomeServe's in-house digital marketing and Search Engine Marketing (SEM) capabilities to better reach potential customers.
News of the recommended cash deal, which adds to Brookfield's $725 billion portfolio of alternative assets, sent HomeServe's shares more than 10% higher in early trading on Thursday.
Vincodo was founded in 2010 by Internet marketing industry veterans with multi-channel marketing experience. The company specializes in Customer Acquisition and Sales Growth via SEM and Online Advertising. The acquisition builds on HomeServe's 2019 purchase of a majority stake in Conshohocken, Pennsylvania-based eLocal USA LLC, as the foundation of HomeServe's Home Expert business in the U.S.
"SEM is a critical channel in digital acquisition and the purchase of Vincodo will deliver on our goal to in-source our biggest and most strategic channels to further accelerate our growth," said Jeff Paradise, HomeServe's Chief Digital Officer. "By combining Vincodo with our existing digital marketing teams at HomeServe and eLocal, we will be strategically positioned to reach the largest target audience possible for both companies."
"Vincodo has a long track record of success as a leader in performance marketing, ensuring clients receive the best return on their investment in digital marketing campaigns," said Tim Daly, Vincodo's Chief Executive Officer. "Becoming part of the HomeServe team will enable us to bring the most innovative thinking and digital strategies to a company that is in the midst of exciting growth in North America."
Integration of Vincodo into the HomeServe business will begin immediately to provide in-house support to both HomeServe and eLocal. Vincodo's fifteen employees, including CEO Tim Daly, will become HomeServe employees and will report to Paradise. Vincodo will continue to manage its existing clients post-acquisition.
About HomeServe
HomeServe USA Corp. (HomeServe) is a leading provider of home repair solutions serving more than 4.4 million customers across the US and Canada under the HomeServe, Home Emergency Insurance Solutions, Service Line Warranties of America (SLWA) and Service Line Warranties of Canada (SLWC) names.
Since 2003, HomeServe has been protecting homeowners against the expense and inconvenience of water, sewer, electrical, HVAC and other home repair emergencies by providing affordable repair coverage, installations and quality local service.
As an A+ rated Better Business Bureau Accredited Business, HomeServe is dedicated to being a customer-focused company supplying best-in-class repair plans and other services to consumers directly and through over 950 leading municipal, utility and association partners.
HomeServe has teamed up with executive producer, host, and best-selling author Mike Rowe, best known as the creator and host of the hit TV series Dirty Jobs, to work together to provide homeowners expert advice on maintaining, enhancing and protecting their homes. For more information about HomeServe, a Great Place To Work certified winner and recipient of thirty 2020 Stevie Awards for Sales & Customer Service, or to learn more about HomeServe's affordable repair plans, please go to www.homeserve.com. Connect with HomeServe on Facebook and Twitter @HomeServeUSA. For news and information follow on Twitter @HomeServeUSNews.
NORWALK, Conn.--(BUSINESS WIRE)--HomeServe PLC (LON:HSV), the international home repairs and improvements business, and parent of Norwalk, CT based HomeServe USA Corp., announced as part of its mid-year results that it will acquire a majority stake in Conshohocken, PA based eLocal USA LLC (www.elocal.com), one of the leading performance-based advertising platforms in the US. The acquisition will be the foundation for HomeServe's Home Expert business in the United States.
Established in 2008, eLocal currently offers a performance-based advertising solution in over 75 consumer facing verticals with a heavy emphasis within home services. By utilizing cutting edge technology and a robust network of publishers, eLocal reaches ready-to-buy consumers and intelligently routes over 3M calls and leads per year to its network of over 11.5K local, regional and national service providers. The acquisition of eLocal provides HomeServe with an exceptional launching pad for its Home Experts business in the United States. This business model has already proven successful in the UK with HomeServe's acquisition of Checkatrade and in Spain with Habitissimo.
"We are delighted to have agreed to buy a majority shareholding in eLocal," said Richard Harpin, Chief Executive and Founder of HomeServe PLC. 'Bruce Aronow and team have created a really successful business model with great growth potential. I am looking forward to working with them as we continue to grow our Home Experts business.'
"The entire eLocal team is extremely excited to have been chosen as the platform to build the Home Experts business in the U.S.," said eLocal CEO Bruce Aronow. "Partnering with a global leader like HomeServe will provide us the ability to leverage our talented team and best in class technology to deliver a great product to both consumers and advertisers in the U.S."
eLocal has grown by profitably scaling their lead generation model and by tactically adding acquisitions with the support of their private equity backers, LLR Partners. eLocal's founders, Andrew and Bruce Aronow, will remain with the company to run and grow the business. eLocal currently employs a staff of approximately 130 across its three office locations in Conshohocken, New York and Los Angeles.
The Home Experts business through eLocal's platform will be run separately from HomeServe's core Membership and HVAC businesses in the U.S., which serves over 4.2 million customers directly and through partnerships with more than 750 municipal, utility and association entities.
About HomeServe USA
HomeServe USA Corp. (HomeServe) is a leading provider of home repair solutions serving more than 4.2 million customers across the US and Canada under the HomeServe, Home Emergency Insurance Solutions, Service Line Warranties of America (SLWA) and Service Line Warranties of Canada (SLWC) names.
Since 2003, HomeServe has been protecting homeowners against the expense and inconvenience of water, sewer, electrical, HVAC and other home repair emergencies by providing affordable repair coverage, installations and quality local service.
As an A+ rated Better Business Bureau Accredited Business, HomeServe is dedicated to being a customer-focused company supplying best-in-class repair plans and other services to consumers directly and through over 750 leading municipal, utility and association partners.
HomeServe has teamed up with executive producer, host, and best-selling author Mike Rowe, best known as the creator and host of the hit TV series Dirty Jobs, to work together to provide homeowners expert advice on maintaining, enhancing and protecting their homes. For more information about HomeServe, a Great Place To Work certified winner and recipient of thirty 2020 Stevie Awards for Sales & Customer Service, or to learn more about HomeServe's affordable repair plans, please go to www.homeserve.com. Connect with HomeServe on Facebook and Twitter @HomeServeUSA. For news and information follow on Twitter @HomeServeUSNews.
eLocal today announced the acquisitions of Felix and CityGrid.
eLocal, Felix, and CityGrid have separately been leaders in providing performance-based advertising for local, regional and national service businesses for over a decade. Together, they become one of the largest players in the pay-per-call and pay-per-lead industry.
As a result of this acquisition, along with its acquisition of Ring Router in October 2018, eLocal can now offer pay-per-call and pay-per-lead solutions within the Home Services, Legal, Insurance, Medical, and Financial verticals.
The combined eLocal, Felix, and CityGrid offering leverages the best aspects of each individual organization."We are excited to now partner, rather than compete, with two of the early leaders in performance-based marketing," said Bruce Aronow, CEO at eLocal. "eLocal has built an extraordinarily robust performance-based advertising platform and we intend to continue leveraging our technology and operational infrastructure to strategically expand and grow."
The combined management team, with representation from each organization, has significant depth of experience and is well positioned to execute on a shared vision. "There were tremendous synergies between what eLocal and Felix have built," said Jill Labert, who assumes the role of Chief Revenue Officer at eLocal. "By leveraging the best-in-class aspects of each organization, we expect to deliver significant value to our clients and publishing partners."
Fueled by an infusion of growth capital from LLR Partners in late 2017, eLocal is focused on continuing to augment its organic growth through targeted acquisitions. "Ring Router, Felix, and CityGrid are an important first step in our vision, as we continue to look for strategic acquisitions in 2019 and beyond," Aronow added. "Piece by piece, together, we're building something exceptional here, and this is just the beginning."
About eLocal
eLocal is a fast-growing, 10-year-old performance-based advertising company, whose mission is to connect consumers with local businesses. eLocal has been at the forefront of a changing advertising industry by offering pay per call and pay per lead advertising solutions to businesses of all sizes. In 2017, eLocal's founders won an EY Entrepreneur of the Year Award for E-Services, while, for the second year in a row, the company itself ranked among the fastest-growing in the Philadelphia Business Journal's Soaring 76. Learn morehere.
Media Contact:Kristy DelMuto, LLR Partners, 215-344-1372kdelmuto@llrpartners.com
eLocal is kicking off 2019 by sending its business development team to the Affiliate Summit West conference in Las Vegas which starts on Sunday, January 6th.
After explosive growth in 2017 and again in 2018, eLocal is looking to expand its base of publishers/affiliates by partnering with the best of the best in the pay per call industry.eLocal drives calls and leads to thousands of advertisers in the home services, legal, debt and addiction verticals and with the acquisition of Ring Router in 2018, they have recently added insurance to the mix.
Over the years, the Affiliate Summit conference has evolved to include more networking opportunities for pay per call affiliates due to the growth of the performance based advertising industry. eLocal is regarded as one of the best monetization engines for highly experienced affiliates that have the ability to generate a high volume of calls. The team is looking forward to networking with like-minded and equally ambitious industry professionals, and to start the new year with an aggressive push to create new pay per call partnerships and to grow existing ones in 2019.
Proving unmatched transparency and accountability, eLocal's performance-drive model is poised to turn the world of traditional advertising on its head.
Innovating with Integrity
Time and experience continue to teach business owners that honesty and integrity don't necessarily go hand-in-hand with the marketing and advertising industries. As companies become increasingly disillusioned with traditional advertising, options built on transparency and results naturally stand out. And it's exactly these values – transparency and accountability – that form the backbone of eLocal, a performance-based advertising platform designed to connect local, regional, and national businesses with consumers needing their services.
With transparency and accountability in mind, eLocal's "Pay for Performance" model stands out by only charging clients for calls from real, potential customers. They make the program easy to love – there are no sign-up fees or long-term commitments.
Each client gets access to a user-friendly dashboard displaying every call they've received, allowing them to listen to recordings, request a credit for invalid calls, and track spending. Coupling total transparency with a program of concrete deliverables puts eLocal in rarefied air. They not only guarantee their program – they also back it up with measurable results. ...Read More
Melissa brings a diverse and extensive experience to the continued growth of eLocal.
Prior to joining eLocal, Ms. Gingrich served as the CFO/COO of NXT Sports, an ever-growing youth sports company based out of Philadelphia, specializing in education and events management for youth sporting events.She brings 20 years of experience across multiple industries, holding both financial and operational roles.Melissa holds a BS in Finance from Lehigh University and an MBA from Villanova University.
eLocal, a leading provider of performance-based advertising for local, regional and national service businesses, today announced they have reached agreement on principal terms to acquire Ring Router. The acquisition is expected to close in the immediate term.
Based in Pasadena, CA, Ring Router provides performance-based advertising in the form of pay-per-call programs within multiple insurance verticals. For years, Ring Router has helped large, national insurance agencies as well as independent local agents drive high intent, highly qualified insurance phone calls.
For more than 10 years, eLocal has offered a pay-per-call/pay-per-lead solution to businesses in the home services, legal, debt and addiction sectors. With the acquisition of Ring Router, eLocal will be able to deploy its best in class performance-based advertising solutions to insurance agencies nationwide. "We are excited to build upon Ring Router's strong foundation within the insurance marketplace," said Bruce Aronow, CEO at eLocal.
Fueled by an infusion of growth capital from LLR Partners in late 2017, eLocal is focused on augmenting its organic growth through targeted acquisitions in its existing and new verticals. "As we looked to expand our reach into new verticals, Ring Router quickly emerged as the right partner, with their similar performance-based pricing model and such a strong reputation in the insurance industry," added Aronow.
"There was a natural fit between eLocal's pay-per-call platform and what Ring Router has built," said Brett Sweeney, head of business development at Ring Router who will lead eLocal's new insurance division."There was a natural fit between eLocal's pay-per-call platform and what Ring Router has built," said Brett Sweeney, head of business development at Ring Router who will lead eLocal's new insurance division."By leveraging eLocal's technology and resources, I believe we have an incredible opportunity to accelerate the growth of the eLocal insurance division and deliver significant value to our clients and our publishing partners."
About eLocal
eLocal is a fast-growing, 10-year-old performance-based advertising company, whose mission is to connect consumers with local businesses. With a specialization in the home services and legal verticals, eLocal has been at the forefront of a changing advertising industry as one of the only media companies offering businesses of all sizes a performance-based pricing model to support new customer acquisition. In 2016 and 2017, eLocal ranked in the Philadelphia Business Journal's Soaring 76 for the fastestgrowing companies in the region. Its founders also won EY Entrepreneur of the Year Awards in 2017 for E-Services. Learn more at www.elocal.com.
Conshohocken, PA 4/19/2017 - EY has announced that CEO Bruce Aronow and President Andy Aronow of eLocal.com are joint finalists for the Entrepreneur Of The Year® 2017 Award in the Greater Philadelphia Region. The awards program, which is celebrating its 31st year, recognizes entrepreneurs who are excelling in areas such as innovation, financial performance, and personal commitment to their businesses and communities. The Aronow brothers were selected as finalists by a panel of independent judges, beating out other highly qualified hopefuls.Under the Aronows' leadership, the company has grown dramatically and boasts an impeccable reputation within the industry.
Their company, eLocal.com, has been at the forefront of a changing advertising industry since 2008, offering local businesses a performance-based pricing model. Under the Aronows' leadership, the company has grown dramatically and boasts an impeccable reputation within the industry. Their achievements make them strong contenders for the EY award, winners of which will be announced at a special gala event on Wednesday, June 7, 2017 at the Kimmel Center for Performing Arts, Perelman Theater Plaza. ...Read More
eLocal announces The Eliminate Project as the winner of its "Save the World" charity contest Project as the winner of its "Save the World" charity giveaway contest. The contest, which ran from late November until December 21, 2012, encouraged people to vote for their favorite charities through eLocal's Facebook and Twitter pages. As the winner, the Eliminate Project will receive a $1,000 donation from eLocal.The money will be used to help the charity achieve its goal of eliminating maternal and neonatal tetanus. According to charity administrators, a donation of $1,000 will save or protect over 550 lives.
eLocal's "Save the World" campaign centered around a 3-part video series that spoofed on the idea of the Mayan calendar's "End of the World" set to occur on December 21, 2012. The videos parodied end of the world style disasters with cartoon ninjas, whales and wacky waving inflatable tubemen. ...Read More
eLocal.com, an internet company that seeks to connect customers with local businesses and services nationwide, is proud to announcethe launch of the Legal Expert Network. eLocal is hosting this question-and-answer forum on eLocalLawyers.com, its legal focused site,
as a resource for lawyers and their potential clients looking for answers and insight into common legal questions.
The Legal Resource Network follows a Q&A-style format, though it aims to expand on the traditional approach of a single question with a single answer. eLocal's staff creates a question based on trending legal issues and then poses it to top legal experts that comprise the eLocal Resource Network
eLocal's Q&A differs from other, similar platforms because responses from a range of legal professionals are combined to create a much more thorough, authoritative, and easily digestible answer, presented as a comprehensive article. ...Read More
eLocal.com launches social media contest to award a charity $1,000.
On Monday October 29th, national web directory eLocal.com will launch its "Save the World"
campaign and charity fundraising contest with non-profit partner, Urban Farming.The campaign will help raise money for Urban Farming and include a social media contestallowing Facebook and Twitter users to nominate a charity of their choice to win $1,000.
eLocal's "Save the World" campaign is centered around a 3-part video series that spoofs on the idea of the Mayan calendar "End of the World" set to occur on December 21, 2012. The videos parody end of the world style disasters with cartoon ninjas, whales and wacky waving inflatable tubemen. Viewers can help eLocal "Save the World" by supporting Urban Farming or by entering eLocal's charity contest. ...Read More
New animated infographic explores the history and evolution of our nation's voting rights
In the midst of election season, national web directory eLocal.com has created a video infographic, entitled Democracy Distilled, which traces the most important events in the history of our nation's voting rights.
The animated infographic examines the struggle for suffrage among several minority groups from the founding of our nation to the late 1970s.
"Democracy Distilled: Exploring the Evolution of Our Nation's Voting Rights" is an ideal video for any organizationlooking to educate viewers on how our current voting rights were formed.it's ideal for educational institutions, political organizations and anyone looking for an innovative way to learn about our nation's civil rights history. Democracy Distilled was created by eLocal.com with help from members of the Brennan Center of Justice, Harvard University, History Half, The Hispanic Blog, and US History Files. Democracy Distilled can be found on YouTube and on eLocal.com.
YouTube: (http://www.youtube.com/watch?v=2k57ARG7Kxg)
eLocal.com : (https://www.elocallawyers.com/infographics/democracy-distilled.html)
Industry Leaders Gather at eLocal to Share Expertise and Help Homeowners eLocal USA LLC ("eLocal") is thrilled to announce its new Blog-Off series that will bring bloggers and professionals together to discuss hot topics and exciting trends in home improvement. This series will provide homeowners with information directly from the experts, while simultaneously creating a new forum for industry leaders to network and exchange ideas.
The response for the series so far has been overwhelming. Participants include recognizable navbar-brands, such as Kohler and Roto-Rooter, and television personalities, such as HGTV's season 5 Design Star winner Emily Henderson of Secrets from a Stylist. Experts involved in the blog-off range from plumbing, roofing, and electrical contractors to green living and interior design professionals. eLocal aims to unite the home improvement industry through its network of blogs. "The Blog-Off concept is a great way for industry professionals to come together in providing the most accurate information for consumers to use," said Paul Abrams, Roto-Rooter's Public Relations Manager and blog-off participant. ...Read More
